Blog
On advertising and analytics — no fluff
Practical articles on Google Ads, GA4 and performance marketing. The things we apply in real projects every day.
Google Ads
Performance Max: a complete guide for business in 2026
What Performance Max is, who it suits, how to set up a campaign correctly and which mistakes to avoid. A practical breakdown with no fluff.
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Analytics
Conversions in GA4: track money, not clicks
Why most analytics conversions are useless, which events truly matter and how to pass them into ad systems so campaigns earn profit instead of draining budget.
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Google Ads
5 Google Ads mistakes that drain your budget
The most common Google Ads mistakes that make businesses lose money every month — and how to fix them today.
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