Paid social
We produce creatives, test audiences and scale what works. The focus is buying traffic that converts — not likes.
Scope of work
Meta Ads (Facebook + Instagram)
Conversion campaigns, Advantage+, lookalike, retargeting. A strategy for testing creatives and scaling winners.
TikTok Ads
Launching Spark Ads from creator content, Advantage+, TikTok Pixel + Events API. The focus is CTR and VTR.
Creatives
Brief, production via UGC creators, editing for each format. We test 5-10 creatives per launch and scale the winners.
Conversion API (CAPI)
Server-to-server event delivery to Meta and TikTok. It raises attribution by 15-30% compared to pixel-only tracking.
Audiences
Custom Audiences from the CRM, lookalikes on high-quality segments, excluding low-margin users and past buyers.
Analytics and reporting
A consolidated channel report in Looker Studio: Meta + TikTok + site. Daily monitoring of CAC, ROAS and frequency.
How we work
Brief
We dive into the product, the ICP and previous results. We pick a strategy for the funnel.
Creative plan
5-10 creative concepts for different hooks and audiences. A brief for the designer or UGC creator.
Technical setup
Pixel, CAPI, events, audiences, domain verification, Aggregated Event Measurement.
Test launch
A small budget across 5-10 creatives. We collect data over 7-14 days — to see what works.
Scaling
Winners flow into scale campaigns; we add lookalikes, remarketing and systematically repeat successful hooks.
Tools we work with
Ready to discuss your project?
A free 30-minute assessment. No fluffy presentations — straight to the point.
Get in touch