PPC advertising
We launch and optimise Search, Shopping, PMax and YouTube campaigns. We work towards CPA/ROAS — not "budget optimisation".
Scope of work
Search campaigns
A SKAG/STAG-based structure, negative keyword work, ad A/B tests. The focus is CPA and traffic quality.
Performance Max
Feed-based PMax for e-com, asset groups for lead-gen. We set the right signals and protect against Search cannibalisation.
Shopping & Merchant Center
Feed optimisation (title, attributes, GTIN), fighting disapprovals, supplemental feeds, custom labels for segmentation.
YouTube & Demand Gen
Video campaigns for the top of the funnel, Demand Gen for warming up. Creatives in Shorts / in-stream / in-feed formats.
Remarketing
Dynamic remarketing for e-com, audiences from GA4/CRM, excluding past converters, message sequences.
Reporting and optimisation
Weekly Looker Studio reports, hypotheses, A/B tests. Transparent recommendations — what we change and why.
How we work
Account audit
We review campaign structure, bids, conversions and audiences. We find quick growth points.
Strategy and KPIs
A document with CPA/ROAS goals, a forecast, campaign structure and a 90-day priority list.
Campaign rebuild
We rebuild the account by the agreed structure. We launch without risking your current results.
Tests
We test landing pages, ads, audiences and campaign types. We document hypotheses and results.
Scaling
What works — we scale. What does not — we close. Budget flows into performance channels.
Tools we work with
Ready to discuss your project?
A free 30-minute assessment. No fluffy presentations — straight to the point.
Get in touch